CARNET-ARCHIVE

Dec 6

CARNET-ARCHIVE, a South Korean fashion brand founded by designers Young Dae Kong and Halyn Kim, blends bold designs at the intersection of fine art and fashion. The brand’s name, inspired by "a collection of notebooks," reflects its commitment to creative exploration. Having met at the London College of Fashion, Kim and Kong channel their diverse influences, including architecture, sculpture, and city, into a distinctive vision that blurs the boundaries between creation and destruction.

The brand's aesthetic is meticulously crafted through the designers' shared interpretation and inspiration drawn from the dynamic urban landscape of Seoul. Growing up in a city shaped by post-war reconstruction, CARNET-ARCHIVE encapsulates the essence of dismantled and reconstructed urban buildings, intertwining them with human perception. The creative direction of the brand revolves around the conceptual framework of 'Shell and Inside,' inspired by the contrasting yet complementary elements observed in natural shells and architectural deconstruction.

CARNET-ARCHIVE's experimental collections redefine luxury by seamlessly weaving together controversial themes and concepts. Positioned between tailored streetwear and dystopian grunge, the brand presents a reimagined form of luxury that resonates with the conflicting yet harmonious ideas of 'Shell and Inside.' The synthesis of artificial and natural elements and the interplay between the city and humanity serve as the foundational concepts that drive the brand's innovative and thought-provoking designs.